The New Rules

We're navigating a new space with the old playbook. Join Alex the Storyteller through critical commentary about the field of play, breaking away from trends, and taking back ownership of our narrative through the 10 New Rules aimed at guiding us to freedom. Check out essays, videos, interviews, and more.

06 Sep 2026 6 min read

How CapCut Disrupted Video Editing Forever

While ByteDance has built an unmatched vertical pipeline by pairing TikTok with its native editor, CapCut—streamlining short-form creation with seamless audio integration, automated captions, and instant cloud publishing—that frictionless mobile

31 Aug 2026 5 min read

Why Chasing the Algorithm Has Killed Creativity

It hasn’t even been a full year since I stepped away from TikTok, but jumping back on revealed a digital landscape that feels eerily dystopian. On the earlier internet, creators posted raw

24 Feb 2026 6 min read

The New Rules: Why It Had To Be Crazy To Work

So, The New Rules has made its first premiere. If you’ve watched the 15-minute pilot episode, you just watched by far one of the most creative - and one of the craziest

10 Mar 2023 7 min read

5 Years Later, We Missed A Meeting Still Feels Like A Call To Action For the Diaspora

Opinion: It's Time To Realize That Everything and Everyone Is Conspiring For Our Division. They're Banking on It. When I look across my feeds - whether it's Facebook,

21 Oct 2022 6 min read

The Sh*t We Don't Discuss...

The Sh*t We Don't Discuss Because We're Too Busy Talking In Circles About the Obviously Unimportant Cr*p. I know. It's an obviously long title for