Vivid Life Apparel: Wear The Vivid, Be The Life

The All-New Atlas 2024 Collection by Vivid Life Apparel Is Here. With It, The Best Of Our Brand Is Yours.

Vivid Life Apparel proudly makes its return to our closets this February with the release of the Atlas 2024 Collection, which is available now featuring a myriad of designs and styles from our very own vivid history.

As mentioned during my VividLife TV livestream on January 24th, 2024, Vivid Life Apparel launched as part of a massive rebrand two years ago, following a successful run as the previous TagsbyMarvel brand. That brand has been running as my signature apparel line since September of 2019, with the release of the now-iconic IF YOU THINK I'M DOPE YOU SHOULD TELL ME T-Shirt. A simple, affirming phrase, the shirts quickly became a hit, grossing over $5000 across styles including crewnecks, long sleeve shirts, t-shirts, and - because babies are dope, too - bibs.

Wear The Vivid. Be The Life.

But just months into the launch, COVID-19 caused supply chain issues that left a lot of mystery around the sustainability of shipping products to customers with virtually no delivery dates to promise. Through and through, though, the support of thousands kept the energy going to keep both the designs and the commitment alive.

What started with that one phrase almost four years ago, now returns with that same phrase in the Atlas 2024 Collection.

I'm a firm believer that we as people deserve to evolve. One of my biggest reasons for wanting to move away from TagsByMarvel was because I wanted merchandise and apparel for us, not about me. Bringing Vivid Life Apparel, as tough as it was, was the single most important catalyst to keeping MRVL WRLD and the concept of "The Vivid Life" alive this entire time. To have a brand that represents a lifestyle that is built off a mentality - a mentality of appreciation of the life we all have worked to build for ourselves, despite the trials, the pain, and the rain - was always the goal.

And with that, phrases, designs, and values have been built that I hope can be shared by every person that both wears this apparel and sees it. To see someone wearing a shirt that reads If You Think I'm Dope You Should Tell Me and to tell them they are dope is such a daring action, especially in a world that often times feels like being a hater is easier than showing love. On the other hand, I've never not felt good hearing a random stranger yell, shout, tap me on the shoulder, or literally just say to my face: "Hey, You're Dope!"

Radiating love for self (Individual Celebration) and love for others (Collective Effort), Vivid Life Apparel can truly stand as the official brand and apparel of all things Vivid Life .

ATLAS 2024 COLLECTION BY VIVID LIFE APPAREL

The Atlas 2024 Collection currently features 12 of our greatest designs, serving as a reset to introduce this as our official first collection. At the heart and soul of the collection will always be the Stars&Roses, which is now available in two styles: the Classic and the Minimal Rose version (now available in Black) as seen in "With Love, From Atlas".

Read: A Story's Being Told: With Love, From Atlas On YouTube

But beyond just a single signature item, the collection features long-time favorites, including the Crewnecks, Mentally I'm Here Champion Graphic Tees, Give Me Space Bombers, Words Mean Things, That Girl (Sade Edition), MY REAL VIVID LIFE, and my favorite gym tank top: DOPE&SEXY&FIT.

As with previous releases, designs come in a number of creative colorways like everyone's favorite, Classic Black; Espresso; Morning Cadet; Galactic Black; Cosmic Heather; Black Ink; Eucalyptus; and many more.

While the collection now features 12 items on our site, the full collection will be 15 in total, including the Dope Future If You Think I'm Dope, along with a simpler, more minimalist black design with the acronyms for the phrase.

All items are now available, as promised, and I encourage you to take part in the Vivid Life Gang, Mob, and World memberships here at I AM ALEX AUGUSTE so you can take advantage of monthly discount drops on Vivid Life Apparel. For the month of February, I'll be offering BOGO 40% off for the Atlas Collection. You and your boo thang can walk down the street (openly and freely - look at love) rocking your faves from Vivid Life Apparel.

Join Vivid Life Mob and Vivid Life World Today by signing in to your account and upgrading your account. Don't miss out!

Lastly, I want to thank you all for your patience and continued support. I like to pour a lot of intentionality into this arm of the brand. From the phrases, imagery, and even the fact that none of the logos or designs ever lay over the left chest plate (over the heart), Vivid Life Apparel is something I work very hard at to bring to life. It's been pretty quiet over the last year, but the brand is back and I thank you all in advance for your support, patience, and your feedback.

Video: ICYMI: VividLife Highlights: The Vision Behind 'With Love, From Atlas'

Vivid Life Apparel. Wear The Vivid. Be The Life.

Also, be sure to enjoy our With Love, From Atlas Spotify Playlist, available now and follow Vivid Life Apparel on Instagram.