The Summer 6ix Pack Gets Its Second Video Treatment Fulfilled As 'Left On Read' Prepares for Planning Phase.
The concept for “Left On Read” takes us to a classic mid-20th century jazz house. The jazz singer, the songs, the ballads, the bands, and of course the couples. On one hand, you have the crowd of couples filling the floor; there’s a bar nearby where we have our eyes on The Women Who Don’t Waltz and staff is manning the door as folks come in.
It’s at this exact location that we have our visuals of the couples who dance well. Some to perfection, while others work with the best that they’ve got, and then we have our couple. Let’s call them Vernon and Elmyra and they simply can’t get right.
In this exact type of environment, where we would assume couples come with their best work, after nights of practicing, that you would hope to have you classiest gown on and do your best to show up right. But unfortunately, for Vernon and Elmyra, they’ve spent more time burning their own fuse, sadly to discover that the explosion will be happening on that exact dance floor.
Referencing back to Evita’s “Waltz”, I couldn’t help but feel a draw to that scene of her fallen on the ground, lamenting about what she would do to take the pain away.
‘Left on Read’ highlights the unfortunate spectacle of relationships by presenting love and romance as dance or a waltz, and forces us to remember that bad dancing is hard to ignore. Across internet culture is the consumption of relationship content and from discourse, to content, shows, topics, idealizing, romanticizing, and the drama, our viewership and ultimately our reaction is all part of the cycle.
As much focus as there is on the waltz, there’s an equal focus on watching and viewership.
To me, this is just where it draws in the ties to how romance content is consumed. Every view now has to have a reaction. A woman has fallen. Do you go help her? Do you leave her? Do you turn a blind eye? Does it remind you of your own partner? Does it cause guilt in what you’ve done to yours? Does watching people get hurt have a negative impact on how we view the waltz altogether? Every couple will have their response, and over at the bar, The Women Who Don’t Waltz will have their own confirmation.
WATCH: 'Left On Read' Acapella Performance
